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You are dedicated to your craft. You have spent countless hours honing your skills. You have a boundless curiosity for the underlying theories and structure of communicating ideas. You are the artist who finds the connections between your medium and other communications media. You are the artist who relishes in a setback; after all, it's a new opportunity to learn and grow. Inspiration is more than a haphazard mode of thought requiring constant nurturing: it is your natural state of mind.

Lean Into Art is where you go when you're ready to push yourself as an artist in new ways. As a place to learn communication arts online it combines an art-journaling approach, the best of live and time-shifted classes, and a recognition system that encourages students to finish projects, give feedback, even participate in teaching.

It's a big art challenge - that's why we put the enticing warning in the name. You have to lean into it.

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Rack My Book! - Successful Micro-distribution Strategies of a Maverick Independent Comic Book Publisher

 

 

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Workshop Details

 

You've created a really great comic book or graphic novel...now what? As an independent creator, you recognize that the challenge to get retailers and the comics media to take your work seriously is at least as daunting a challenge as creating it in the first place. Luckily, there has never been a greater opportunity for passionate creators willing to hustle to get their books out into the market.

Using examples from the recent successful micro-distribution releases of books like SCAM and THE RED TEN, this workshop will cover important topics such as why indie and small-press creators should work with retailers, prerequisites before reaching out to begin self-distribution, what makes a retailer want to carry your book, the limitations and approaches to building a micro-distribution network, and making the leap from micro to world-wide direct market distribution.

The session will include time for Q&A, and comes with a 50+ page resource guide full of guides and templates for running your own micro-distribution campaign!

Instructor: Tyler James

Audience: Beginner to Intermediate

Requirements: Common Lean Into Art Requirements

Duration: One session, 90 Minutes