LIA Cast 154 - A Service-Minded Approach

How do you know for whom you’re making a thing?

Do you establish this at the outset, or is it something you discover in the process of making the thing? Can the intended audience change over the lifespan of making a thing, and if so, how do you adjust to that? Can thinking about serving a specific audience serve as a useful design constraint, or is it a fast track to paralyzing your creativity?

Join Rob and Jerzy for a discussion on how our thinking can change when we think about whom we’re trying to serve as a benchmark for projects, products, advocacy, and networking.