Extra Lean 44 - Tap Dancing on Your Lizard Brain

In this episode of Extra Lean, Jerzy and Rob consider some of our marketing challenges. In particular, we explore side effects of "burying the lead" when we market things. How we can frame things specific enough to be relevant and exciting without tossing people into overgeneralized categories?

• Super Comics Challenge with Jerzy Drozd
• Raph Koster's A Theory of Fun
• OK Soda
• Confirmation bias - Wikipedia, the free encyclopedia
• Filter bubble - Wikipedia, the free encyclopedia
• Little Jack Horner - Wikipedia, the free encyclopedia